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The Story and Philosophy of SOTS

SOTS is more than just a brand. It is a manifest of freedom, uncompromising quality, and a distinctive style created for women who live in the rhythm of big cities yet remain true to themselves. Every piece by SOTS is crafted from premium Italian yarns using advanced knitting technologies, where craftsmanship meets contemporary design.

The founder of the brand began her journey in resale curating unique luxury pieces and assembling refined capsules for her clients. But over time, she realized that it wasn’t enough. She wanted to offer women not someone else’s style, but her own vision of fashion - with a focus on superior quality, thoughtful silhouettes, and new proportions.

Her inspiration came from London - a city where tradition and avant-garde coexist side by side. The night lights, the energy of evening life, and the contrast between elegance and self-expression became the DNA of the brand. That is why SOTS collections combine architectural precision with sensual textures, and every garment feels like part of its wearer’s personal story.


Brand Positioning

SOTS is not just clothing. It is:

  • a new level of knitwear, with attention to detail comparable to haute couture;
  • an alternative to mass-market and lookalike brands, since every SOTS piece is created with a concept, not just a trend;
  • a platform of self-expression for women, who value beauty and strength, and who want to feel both seductive and natural, confident and free.

SOTS embodies a woman who knows how to merge freedom with femininity, strength with sensuality. Each collection is an invitation to enter a world where fashion becomes art and clothing becomes a declaration of individuality.